Be So Good They Can't Ignore You

Do you like that? It's something I've pinned on Pinterest. Feel free to follow me there! :)

Now, since it's become obvious that having five blogs is just plain dumb, there will be changes coming at some point. But for now, here are the some links of possible interest.

Entrepreneur of the month: Seth Goldman

I quote from the article:

There’s a Chinese Proverb painted across the entry wall of Seth Goldman’s Bethesda, MD-based company, Honest Tea: “Those who say it cannot be done should not interrupt the people doing it.”

Indeed, that belief has been part of the mission of the beverage firm that Goldman started in his house in 1998, with his grad school professor, Barry Nalebuff of the Yale School of Management. It was slowgoing at first, but Honest Tea has thrived for the last decade, with a 66 percent annual compound growth rate—a statistic Goldman attributes to the fact that consumers increasingly prefer healthier food and drink options.

That fact helped Honest Tea land a cash infusion from The Coca-Cola Company in 2008. It owned a 40 percent interest in the company until March 2011, when it acquired the boutique brand for an undisclosed price, a month after its option to buy came due.

Remember, your content is your product. And, as a writer, you are your brand, to an extent. Or your characters are, if you write fiction. Think of it that way.

Now, here's a really interesting part:

“This is a recognition that, especially with early-stage brands, the entrepreneurs continue to be relevant and important,” Goldman told The Washington Post. “We have an amazing opportunity to take our mission to a much broader level.”

I suggest you read the interview about keeping your image and business honest and sustainable, because I need to incorporate my blogs to create a more effective platform.


Let's end with this awesome quote:

“We don’t see the people who are doing real things getting enough props. We often see politicians who are everywhere but nowhere at the same goddamn time. You know the kind of person: You see them everywhere on television but nowhere in front of your face.”

Chuck D, born 1st August 1960

Damn straight!



PS: Thank you, Paul, for everything! :)