So many people lay the blame for wasting time on social media. Particularly Twitter. However, if you ask me, I'd say Twitter is the most efficient way to get your marketing message out. Assuming you've taken the time to build a following, form relationships, and create an overall presence through your participation.
The real time suck is email. Reading email is a time-consuming task that so often produces little for the effort. This point was underscored for me, when I read this article by David Pogue of the New York Times. Pogue is the Times' technology writer and he has email issues. What does this tell us? :)
This brings me to the subject of email lists. I'll be blunt. I think marketing on email lists is mostly a waste of time.
Your message only goes out to list members. And many times, the responses you get have nothing to do with the price of eggs. :)
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