Hot on the heels of yesterday's news about its new enhanced e-book royalties agreement, Amazon has now announced that it's developed a program for what it calls "active content."
According to Publishers Lunch, this amounts to being able to create the Kindle version of apps. As the announcement notes, "Handmark is building an active Zagat guide featuring their trusted ratings, reviews and more for restaurants in cities around the world, and Sonic Boom is building word games and puzzles. "
To quote Publishers Lunch:
"Like Apple's App Store model--and the new self-publishing Kindle royalty option announced yesterday--creators of active content will receive 70 percent of the revenue, minus delivery fees of 15 cents per megabyte. Small apps of less than 1 mb can be offered free, and their model provides for both one-time purchases as well as monthly subscriptions."
Damn, it's getting hard keeping up with all this. Who knew that as a writer, I'd need training in computer science? My only consolation is that publishers are probably asking themselves the same question.
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