It's very easy to freak out when you're hearing nothing but bad news about the economy. Maybe you've undergone a work slowdown, as a result. Maybe it hasn't affected your business at all.
Either way, tough times call for us not to freak out. These are the times when we need to be focusing more than ever on marketing, networking and getting our names out there--in short, not giving up.
In this video from white paper guru Michael Stelzner (the first of a series, the rest accessible if you email him), he discusses his own real-life super business success story: how he was able to build a white paper writing business by writing a white paper about writing white papers (is that clear? I hope so)--a story that took place during a severe economic downturn, BTW.
It's a great example of achieving (and, in fact, exceeding) one's goals, despite conventional wisdom to the contrary (i.e., everyone was telling him not to do it).
And it shows what a powerful marketing tool a white paper can be--even for a freelance writer.
No comments:
Post a Comment