MediaBistro had this little blurb on the great demand for copywriters and how much money there is to be made doing that work. The item did, however, question whether the "pay was commensurate with the demand."
This stuff about copywriting as a lucrative niche is not exactly news, is it? Bob Bly, Peter Bowerman--they've been saying for ages that the good money is in copywriting. Still, I have yet to find someone willing to pay me the big bucks to do it.
Maybe part of it is a matter of how you define "copywriting." Some people I know who call themselves copywriters make most of their money, not at ad or promotional copywriting, but writing annual reports and handling other big jobs or ongoing work for businesses.
What are your experiences with this? I know there are copywriters out there making a good living. Where are you getting your leads? How are you finding your clients? And what sort of "copywriting" are you actually doing for them? Inquiring minds would like your comments.
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